Welcome to Ian's Golding CX Competency Assessment Tool!

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This initial CX assessment will take you about 5 mins to complete
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You will have to rate your competencies from 1 to 10 through 10 CX strategic questions
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At the end, you will get your CX initial score and your CX maturity level!
To access the initial CX assessment, we need your information!

Welcome to the CX Competency Assessment Tool!

Please rate your competencies from 1 to 10. You will find below a description of what 1 and 10 represent.

The CX Competency Assessment Tool is based on global, multi-industry standards and will indicate how customer-centric an organization is.

Based on best practices around the world, the initial assessment of an organization’s CX competency generates a score between 35 and 45 out of a maximum of 100. A score of 80+ is considered to represent a “customer –centric” organization.

This initial assessment will take you an average of 5 minutes to complete and will give your initial CX competency score.

1 proposition

Everyone has a different view of what we're about
Our customer strategy - what we do and why clearly understood by everyone
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2 READINESS

We are more focused on business then on our customers
Every element of change is customer-lead
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3 JOURNEY

We haven't mapped any customer journeys
All journeys are mapped and validated to inform decision making
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4 EFFORT

We don't make it easy for customers to do business with us
Customers says it is easy to interact with us
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5 functionality

We don't consistently do what customers might expect
We keep our promises every time
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6 capability

Our business operates in competing silos
All cross-functional processess are aligned to the customer strategy
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7 EMOTION

We don't make customers to feel good
Customers are engaged ad feel good about interacting
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8 ADVOCACY

We don't give customers or collegues reasons to praise us, and collegues have no pride
Our collegues and customers love being part of our story
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9 MEASUREMENT

We have no real customer measures
We measure the things that are most important to customers, in the right way, and use the insights
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10 ROI

We don't know what cost to serve is
Everyone understands the ROI of customer experience
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Congratulations! Your CX competency assessment has been completed

Your score is: 17
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average market score
mature company

Would you like to get more CX insights or organize a full CX Competency Assessment for your organization or department?

You would like to reach us now? Contact us by email: info@cemantica.com or by phone +33 9 77197567