CEMantica designed a flexible, easy to use tool in order to visualize the behavior and analyze the interactions of the customer with the brand - through the different touch points.
The journey is an emotional storyboard from which the brand can analyze customer behavior at different stages
Emotional journeys and dramatic arcs help to understand the customer’s flow of satisfaction and engagement with the brand.
Visualize which channels, whether online/offline, influence the customer journey and analyze the impact of cross-channel experiences.
Map internal processes that are triggered by the customer journey and analyze which internal/external stakeholders interact with the customer.