How to design exceptional machine customer experiences

Ian Golding, founder of CXC is a certified Customer Experience Professional and a globally recognized Customer Experience Specialist, who has spent over twenty years in business optimization working for a variety of corporate organizations

Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in international technology implementation projects through to his work as a business consultant supporting clients in their digital transformation journey, aligning business goals with the customer experience.

As a certified CCXP professional, Eytan created Cemantica to help organizations from different sectors understand and transform their customer journeys through best practices and innovative technologies.

A true evangelist and thought leader, Eytan speaks and writes regularly within CX industry media with authority and passion, is a trusted and respected judge at global CX awards, plus mentors fellow CX professionals and start-ups to spread the power of customer experience.

Sirte Pihlaja is the CEO, Customer Experience Optimizer of Shirute, the first customer experience agency in Finland. She also heads the activities of the Customer Experience Professionals Association (CXPA) in Finland. Sirte is an internationally known expert in her field, a trainer, designer and strategist with over 25 years of experience in advising large domestic an international corporations and brands in different industries.

Sirte delivers creative solutions in customer experience research and experience design, customer experience management, data-driven business, voice of customer and reputation management, and concretizing solutions through multi-channel service design.