As customer expectations and their touchpoints change and increase, organizations must move their strategy, operating model and culture to bring the customer inside the business.
Discover the transformative power of the outside-in approach with our comprehensive white paper, “Outside In Customer Experience: A Business Strategy for Success.” This white paper will provide key best practices and advice on how to make that change for competitive advantage from an internally focused business model to a Customer Experience approach.
Experts answer the question of what outside-in thinking is, versus inside-out business models, and provides a roadmap for businesses to adopt a customer-centric mindset across all organizational layers.
How can you ensure an outside in view is forefront in your products and services design process, as you shape business processes and define business strategy, culture and governance?
We cover what measurement criteria should your organization focus on to constantly review if the customer voice is included in decision-making. Plus how customer feedback is a key ingredient of your customer experience strategy through personas, journey maps and sentiment analysis.